Watches > LONGINES

Based in the Swiss town of Saint-Imier since 1832, the watchmaker Longines can look back on 180 years of tradition typified by the elegance of its products. In its early days, the firm was run by Auguste Agassiz and was a "comptoir" or trading office like many others in the area. The watches were produced under the "etablissage" system, whereby watchmakers worked at home. In 1867, Ernest Francillon, Agassiz's nephew and successor decided to abandon this production method and he brought together the different stages that go toward making a watch under one roof. The Longines factory was born. From then on, the factory in Saint-Imier steadily developed and produced many horological creations that gained international recognition. Longines was rewarded by various prizes which gradually gave the company its reputation of winning the most awards in international and world exhibition up until the 1929 exhibition in Barcelona, by which time Longines had won no fewer than 10 Grand Prix. In 1889, Francillon patented a trademark comprising the name Longines and its now famous winged hourglass. Longines also made a name of itself in sports timekeeping and designed timing equipment that gained the brand a worldwide reputation. Using its expertise, the brand established a network of advantageous links with the world of sport timekeeping which enabled it to offer its skilled services to various prestigious sports during the 20th century.

Today, Longines is proud to continue its tradition by creating products based on values that it has adhered to throughout the history. Longines also follows its vocation in the field of sports timing, namely in gymnastics, archery, alpine skiing, equestrian sports and at the French Open at Roland-Garros. As a member of the Swatch Group, the world's leading manufacturer of horological products, Longines has outlets in over 130 countries.

Orient Jewellers stocks a wide range of Longines timepieces. Click here to view the Official Longines Website [^]